Media & Information

 
About Lifestyle Parenting

Lifestyle parenting represents a range of the newest concept maternity and parenting products sourced from around the globe. Lifestyle Parenting Distribution Group was founded by mother of two Tracey Lucock when she launched her nursingwear label Fresh Mums when she found a complete lack of stylish and practical nursing and maternity wear in Australia.

Throughout her parenting journey Tracey has and continues to road test innovative concept parenting products that solve parenting problems. To achieve both business and personal lifestyle goals, Tracey has now partnered with entrepreneur and brother Liam Thomas. Lifestyle Parenting has a team passionate about sourcing and delivering these great products to customers worldwide.

Tracey has a personal passion for helping other mumtrepreneurs to achieve their business goals by offering a business incubator service to mentor women from product idea to product on shelves. Lifestyle Parenting is all about solving daily parenting challenges so that families have more fun! Lifestyle Parenting is a trading division of Fresh Ideas (Australia) Pty Ltd that has been operating in the maternity and nursery channel in Australia since 2004.

Artwork / Image Library
 
Lifestyle Parenting offers a comprehensive artwork / image library for open use to retailers and media requiring high resolution artwork for various applications. 

[The artwork / image library is currently unavailable but will return shortly.]

Previous Media Exposure

Lifestyle Parenting products have been featured on countless television programs including A Current Affair, Extra, The Today Show, Seven Sunrise, Mornings with Kerri-Anne, The Catch-up, Nine National News, Seven News and many more.

Our products are frequently featured by editors within parenting print publications.

Media Contacts

Please contact us to obtain the most relevant media contact depending on the products you wish to feature.